Chalk this one up for the “really?” file.
That’s right, the scented motherfuckin’ billboard.
According to the AP:
“The billboard on N.C. 150 in central North Carolina emits the smell of black pepper and charcoal to promote a new line of beef available at the Bloom grocery chain…. A high-powered fan at the bottom of the billboard spreads the aroma [of BBQ’ed meat] by blowing air over cartridges loaded with fragrance oil.”
Maybe they could put a few of these on the Jersey Turnpike so it doesn’t smell like rotting imitation crab meat.