Who Scent You?

Chalk this one up for the “really?” file.

That’s right, the scented motherfuckin’ billboard.

credit: huffington post via obswhatsinstore.blogspot.com

According to the AP:

The billboard on N.C. 150 in central North Carolina emits the smell of black pepper and charcoal to promote a new line of beef available at the Bloom grocery chain…. A high-powered fan at the bottom of the billboard spreads the aroma [of BBQ’ed meat] by blowing air over cartridges loaded with fragrance oil.”

Maybe they could put a few of these on the Jersey Turnpike so it doesn’t smell like rotting imitation crab meat.


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